It all began when I moved back to the U.S. with my two cats after spending years in the UK. You know that feeling when you’ve been eating fresh, wholesome food, and then suddenly you’re stuck with processed junk? Well, my cats felt it too. Watching them turn their noses up at the food I bought made me realize that our pets deserve better. That spark lit a fire in me. I wasn’t about to settle for the bare minimum, not for my pets and certainly not for yours.

 

I didn’t want to create another basic pet product. As someone who’s always believed that health begins with what we eat, it made perfect sense to start with the basics—how we feed our pets. I wasn’t just thinking of nutrition though. I wanted to create thoughtful, well-designed pet products that build bonds and put pets first